Why would you give away your recipes?

“Why would you give away your recipes?”

The other day, a friend asked me:
“Are you stupid? Why would you share your recipes and product details on social media?”

And here’s my answer:

Because if one person sees them and feels inspired to start their own thing — that’s a win.

If someone turns curiosity into courage and chases a dream… then I did something meaningful.

Because at the end of the day, it’s not about the idea.
Not the recipe.
Not the secret sauce.

It’s about execution.
Execution.
Execution.
And branding.

Taking an idea and turning it into reality is huge — and rare.
That’s why I share openly.
Because it connects. Because it builds community. Because it might just spark something in someone else.

If you’ve learned something valuable in your life — don’t hoard it.

Share it. At scale.
In video.
In writing.
In voice.
On your platform.
Or at your local café.

Keeping it to yourself? That’s the real waste.

👇
Follow our mission
📷 Instagram
🎵 TikTok
🌐 kjærsoaps.com